[01] ELEMENTOR
Brand Design | Web Design
As a Brand & Web Designer at Elementor, I focus on creating cohesive visual designs across diverse product ecosystems, global campaigns, and digital experiences. My role involves translating product capabilities into compelling brand stories, ensuring that each product's unique features are highlighted while naturally aligning with the company's established visual identity.
about us page
Designed as part of Elementor’s recent rebrand, my focus for the new "About Us" page was to translate the company’s evolved identity into a seamless web experience. The design emphasizes corporate culture and values by integrating clean typography, a clear visual hierarchy, and intuitive user flows.
the challenge
The main challenge was creating a visual language that communicates both stability and compassion. A system that feels trustworthy, professional, and donation-ready, while also being human, soft, and emotionally resonant. The fund is meant for a wide, diverse audience across ages, backgrounds, and geographies, so the brand had to be clear, inclusive, and accessible in both Hebrew and English.
The Solution
We reimagined the yellow ribbon, widely associated with the hostages’ struggle as a highlighter, marking a path forward with intention and hope. This shift gave the color a new role: not just a symbol of protest, but of purpose. The visual identity is built around soft, circular forms that suggest support, care, and continuity. Typography, icons, and layout are minimal and grounded, designed to hold emotion without overwhelming, and to guide with quiet confidence.
website kits
Elementor’s website kits are purpose-built websites designed to showcase product capabilities. As part of the company’s internal design library, my focus was to build full digital environments where premium typography, bold imagery, and responsive layouts intersect to demonstrate real-world performance.
wceu 26 &
elementor day
Designed a variety of digital and print assets for Elementor Day and the main WordCamp Europe 2026 conference. Working within the brand's visual system, the deliverables spanned both events and included the event landing page, social media graphics, and physical touchpoints such as roll-up banners, event programs, and custom keychains.
