[01] KAMIM

Brand Design | Web Design

KAMIM is a long-term support fund established following the October 7th attacks, offering financial, emotional, and professional assistance to Israeli hostages and their families. The project included developing a full brand identity and designing a digital platform that communicates the fund’s values with clarity, warmth, and quiet strengt, accessible to a wide and diverse audience. 

[Studio Anzelevich, 2024]

the challenge

The main challenge was creating a visual language that communicates both stability and compassion. A system that feels trustworthy, professional, and donation-ready, while also being human, soft, and emotionally resonant.  The fund is meant for a wide, diverse audience across ages, backgrounds, and geographies, so the brand had to be clear, inclusive, and accessible in both Hebrew and English.

The Solution

We reimagined the yellow ribbon, widely associated with the hostages’ struggle as a highlighter, marking a path forward with intention and hope. This shift gave the color a new role: not just a symbol of protest, but of purpose. The visual identity is built around soft, circular forms that suggest support, care, and continuity. Typography, icons, and layout are minimal and grounded, designed to hold emotion without overwhelming, and to guide with quiet confidence.

ui design

The interface translates the brand’s values into a calm, intuitive experience, clear hierarchy, accessible bilingual structure, and subtle highlights that guide without noise. The design balances usability with empathy, ensuring the platform feels both trustworthy and human.

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