[04] TZAVTA
Brand Identity | Print
To mark 70 years of Tzavta Theater, one of Israel’s leading cultural centers, we created a refreshed visual identity. The project aimed to capture Tzavta’s essence, a place that is modern yet nostalgic, creative yet familiar by designing a system that reflects its cultural depth and contemporary relevance.
The new branding extends across social media, newsletters, posters, and printed programs and more.
[Studio Anzelevich, 2025]
the challenge
The challenge was to create a renewed visual identity that feels fresh and relevant, while staying true to Tzavta’s long-standing character and emotional bond with its audience. The goal was to develop a recognizable and memorable brand language that also allows the graphic content, the performances, posters, and imagery to take center stage, maintaining Tzavta’s balance between consistency and creative expression.
The Solution
Inspired by the cultural posters that fill Tzavta’s walls and the city’s bulletin boards, we created a dynamic, performance-centered system that puts the shows and artists at the forefront.
We kept Tzavta’s signature red, slightly adjusted its tone, and expanded the palette to reflect the theater’s creative energy.
The typographic system was extended, keeping the familiar tall, narrow headlines while adding supporting styles for clarity and consistency across all formats.
